for those in the snow

Love is in the Sochi air – athlete valentines

How Sochi Olympians, volunteers, media and supporters celebrated Valentine’s Day.

It is official. Sochi is Tinder Town.

Snow It All reporter Natalie Peters revealed the British athletes obsession with the online app before the games had even begun. Kiwi athlete Possum Torr was one of the first to make a tongue in cheek social media reference to her Tinder obsession which the rest of the media world took seriously prompting the following.

Possum Tweet

Now Tinder has revealed a 400% day on day increase of new Sochi users since the start of the games.

But not everyone was swiping left or right on Valentine’s Day in Sochi. Some took to Twitter and Instagram to connect with their valentine’s back home (see gallery below).

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