The New York Times journalist, David Segal, posted an extensive piece exposing Sochi as a series of “unfinished hotels, half finished stores and a mall where the only shop that is open and thriving is a Cinnabon” this week.
News media have not been short in coming forward about the nine hotels promised to media and the six that are the only ones open while the IOC has been encouraging Russia to politely get their proverbial together.
Segal suggests thinking of the hotels that are open as a “centrally planned, Soviet style dystopia” and “inspired by the Eastern Bloc – Bauhaus meets the Super 8.”
“This reporter woke his first night, at 3 in the morning, to find a man with a Scandinavian accent in his bedroom. This gentleman wanted to know why someone was sleeping in the suite he had been assigned to and for which he had been given a key.” David Segal, The New York Times
The words ‘wining journos’ (pun intended) and ‘precious media’ come to mind but it is PR 101 that if you want good PR then lead the media’s eyes to the best you’ve got, though maybe this is the best.
Let’s also remember that while the media do receive discounted accommodation it is still expensive with five star prices for three star hotels. The general public including athlete’s families have forked out a lot more and may be in for a surprise unless they have parked themselves on the international cruise ships that will dock in the Black Sea.
It is two days before the games officially begin and social media is filled with said ‘wining journos’ posting their plight from big name corporations including CNN, The Chicago Tribune and BBC.
Stacy St Clair posted this hilarious tweet today.
Then followed it up with this pic of ‘Putin Piss’. Thank god the vodka is pure.
Though if she drinks it there are signs in Sochi to the toilets.
Kevin Bishop was greeted by Putin himself, lucky Kevin. Never mind the missing floor.
This pic particularly cracks me up. Heater half way up the wall and electrical outlets in the middle of the bed head.
BBC Journalist Nick Hope posted these two pics on twitter of his media hotel experiences in Sochi.
Our own Natalie Peters arrived to her hotel to be greeted by this.
But wait there’s more. This guy has no curtain.
And well, this guy, he has no tap.
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Feature photo credit: Legomatics