Olympic broadcasters are in overdrive promoting the Sochi Winter Olympics in their own countries. Queue the emotive TV promo designed to stir national pride.
Britain’s BBC employed Tywin Lannister aka Charles Dance to voice this intense promo with nods to Game of Thrones The Wall. Be warned, Winter is Coming!
Canada introduced their Canadian Olympic team with a pre 2014 promo.
NBC is the official broadcaster in the USA and brings Hollywood build up in this Dreams promo.
Shaun White defines the ‘impossible is possible’ in this NBC promo.
The TEN Network in Australia makes fun of the country’s hot desert and beach conditions to create some of the world’s best winter athletes.
The Austrian broadcaster, ORF, uses retro footage and big orchestras to create a pre Olympic buzz.
And Russia? Well this is Russia’s Sochi 2014 Olympic Anthem aka Eurovision style. Watch it and weep.