for those in the snow

Rip Curl’s snow matrix – a world first

Snow It All literally stumbled upon the man behind the Matrix style frozen film technology, Tim Macmillan, in the backcountry of interior British Columbia, Canada.

He was busy polishing fifty Nikon D300 camera lenses that were rigged up in a circular set up ready to be hoisted onto the front of a snow cat. Why?  For mega brand, Rip Curl, of course.

You may remember the bullet shot surf video shot in Sunway lagoon wave pool in Malaysia last year featuring surfing legends such as Steph Gilmore in their add campaign for the Mirage short.

No?  Well here’s the stunning world first video made by Tim’s Time-Slice Films to refresh you.  Think frozen surfers and slow motion wave droplets.

Tim and his crew were in British Columbia with Big Red Cats to put the same technology to the test with a bunch of snow athletes, including our very own world champion halfpipe snowboarder, Nate Johnstone.

Fellow Aussie and surf photographer Andrew Buckley was also there to describe what was going on and point out Tim for us, giving Snow It All the first exclusive interview direct from the set.  Just as well I was travelling with a camera….

We can’t wait to see how the snow sequences turn out.  The boys had built a kicker to film and had scored the ‘week of the season’ for some seriously good powder.

Our trusty camera also captured the massive rig set up which literally took hours to assemble and even longer to get up the mountain peaks in search of spewing powder to freeze frame in time.

Photo credit: Rachael Oakes-Ash

Photo credit: Rachael Oakes-Ash

Photo credit: Rachael Oakes-Ash

Photo credit: Rachael Oakes-Ash

Photo credit: Rachael Oakes-Ash

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